Mobile App / WebApp
The Printed Programme Is a Last Resort. The App Should Be the First Choice.
Most event apps fail for one of two reasons. Either they are too basic to be useful — essentially a digital version of the printed programme with nothing else — or they are so complicated that delegates stop opening them after the first day.
The right event app sits between these extremes. It is fast to navigate, contains everything a delegate needs, reflects changes in real time and works reliably in a conference venue where the Wi-Fi is under pressure. It should answer the questions delegates ask most often — what is on now, where is the next session, who is speaking after lunch, how do I get to the poster hall — without requiring more than two taps to find out.
We build mobile and web-based event apps for professional conferences, medical congresses, trade exhibitions and association events. The app is configured around your event programme and branding, and is ready for delegate access well before your event opens.
You choose whether to go native (an app delegates download from the App Store and Google Play) or web-based (accessible via a URL on any smartphone browser without downloading anything). We advise on which approach suits your event and audience better.
What the Event App Includes
Live Programme with Full Session Detail
The centrepiece of any event app is the programme. Delegates need to be able to find what is on, when, where and who is presenting — and they need to be able to do that quickly when they are walking between sessions.
Our programme interface is designed for speed. Sessions are listed by day and time, filterable by track, topic or room. Each session entry links through to a full detail page with the session title, description, speaker names with profile links, room location and any presentation materials your team chooses to publish.
Delegates can bookmark sessions to build a personalised schedule that they can refer to throughout the event without scrolling through the full programme each time.
Speaker Profiles
Speaker profiles go beyond a name and title. Each profile includes the speaker's photo, institutional affiliation, biography and the sessions they are presenting in — with direct links to those sessions in the programme.
For congresses where delegates are specifically attending to hear certain speakers, this is a feature they use frequently. For sponsors of named sessions, the speaker profile is also a visibility touchpoint worth maintaining.
Sponsor & Exhibitor Showcase
Sponsors invest in your event expecting visibility. The app gives you a structured, well-presented channel to deliver that visibility — beyond a logo on a banner.
The sponsor section displays sponsors by tier, with logo, company description and contact or website links. Exhibitors get individual profiles with their booth location, product or service information and any downloadable collateral. For events with an exhibition floor, this section drives booth traffic in a way that a printed floor map cannot.
Interactive Venue Maps & Floor Plans
Delegates in a large venue or convention centre spend time and mental energy finding their way around. A good venue map in the app removes that friction and reflects in the footfall at sessions that are harder to find.
We build interactive floor maps with room labels, session locations, exhibitor booth numbers, food and beverage areas, prayer rooms, toilets and any other key locations your event requires. For multi-level or multi-building venues, maps are organised by level or building with clear navigation between them.
Real-Time Push Notifications
When something changes — a room reassignment, a speaker substitution, a session delay, an announcement from the organising committee — delegates need to know immediately.
Push notifications let you reach every delegate who has the app open (or installed, for native apps) with a direct, targeted message. Notifications can be sent to all delegates or filtered to a specific session audience where the update is relevant only to that group.
This is one of the most consistently appreciated features by both organisers and delegates. It replaces the public address announcement and the last-minute printed insert.
Abstract & Poster Integration
For scientific and academic congresses, the app can surface the abstract book in a searchable, structured format. Delegates can search by author, keyword or topic to find specific presentations and link through to the session in the programme.
Poster sessions can be listed with poster titles, authors and abstract content, so delegates can identify posters they want to visit before the session begins.
Event Information & Practical Details
Delegates use the app to answer practical questions throughout the event — Wi-Fi login details, CPD point claim instructions, social event timing and location, meal arrangements, shuttle schedules. We build a dedicated event information section structured around the practical needs of your specific audience.
For international congresses, this section often includes local travel information, emergency contacts and nearby amenities.
White-Label Branding
The app carries your event branding — colours, logo, visual identity — not ours. Delegates open a 360 Degree app built to look and feel like your congress. For native apps, the app store listing also uses your event name and branding.
Which Should You Choose — Native App or WebApp?
Both approaches have real advantages. Here is how to think about which is right for your event.
Native App (iOS + Android)
A native app is downloaded from the App Store and Google Play before the event. It offers the best performance and offline access — delegates can view the programme, maps and speaker profiles even when the venue Wi-Fi is struggling.
Native apps also allow push notifications on iOS and Android and give the event a more prominent presence on delegates' phones. The trade-off is that delegates need to download the app in advance, which requires earlier promotion and some delegates will simply not bother.
Best suited for:multi-day congresses with a large or repeat delegate base, events with a significant scientific programme, and events where offline access matters.
Web App (Browser-Based)
A web app is accessed via a URL on any smartphone browser — no download required. Delegates are given the link at registration, on event signage and in pre-event communications, and they access it immediately.
Web apps remove the friction of the download step and work across any device. They are faster to deploy and update. The trade-off is that performance is dependent on internet connectivity, and push notifications work differently across browsers.
Best suited for: shorter events, events with a time-constrained delegate base, or situations where a faster deployment timeline is needed.
Our Recommendation
For most professional events, a web app delivers everything delegates need without the download friction. For flagship annual congresses with a loyal delegate base and a large scientific programme, a native app adds meaningful value. We discuss both options with you during scoping and recommend based on your event, your audience and your timeline.
FAQ
Give Your Delegates an App Worth Opening
Tell us about your event and we will recommend the right approach — native, web-based or a combination — and show you what the app would look like for your congress.